Mistakes are a common part of life. Live and learn as they say. However, making mistakes in your online marketing strategies can be a death sentence. Especially since your impression on the internet will reflect on your business. So what online marketing mistakes should you be avoiding?
The Most Dangerous Online Marketing Mistakes
With the internet being a vast place you’d think that mistakes would be easily forgotten. That isn’t the case in the slightest. Whatever you do on the internet, stays on the internet and Google keeps records of any mistakes that you make. Whether it be through another site or business slamming yours for incompetence or Google itself flagging your site, your mistakes will stick around until the end of the internet. So we’ve compiled a few mistakes you should avoid at all costs.
SEO is one of the most powerful tools at your disposal, however SEO has a dark side to it. There are four types of SEO that you can use and they’re categorized as “hats”. Three of these “hats”, namely grey, black and negative SEO, dangle the promise of getting you to the top in the shortest amount of time. However, using any of them can get you in trouble with not only your customers but also Google itself. Negative SEO even has the notoriety of being illegal in most computer misuse and online fraud laws.
So the best way to naturally get to the top without incurring the ire of Google or your government is to use white hat SEO. Sure it takes awhile to get there, but you’ll get there without being flagged or arrested.
Neglecting Social Media
Neglecting social media will make your business be nothing more than a business and you’ll only attract customers. This means that they’re only going to visit your site when they need your services or products. Nothing more and nothing less.
On the other hand, using social media means that you’ll have a closer connection to your audience and they’ll do more than just visit your site. They will be congregating to the community that you’ve created on social media.
Forgetting To Market
Remember that the main reason you have your business set up online is to promote your services and products. You can definitely create amazing content for your readers, but what’s the point if you’re not even marketing them? Make sure that you have a sound marketing plan to go along with your great content and you should be good to go.
Focusing on Profits and Putting User Experience Last
Sure, you can save a quick buck on skimping out on smoothing out the user experience. But is the small money saved really worth it? It definitely isn’t as most customers will know if you’re being cheap. A clunky user experience will definitely turn away potential buyers because the amount of effort needed to navigate your site is not worth it.
So make sure that your site is in top condition and it doesn’t take more than several redirects and advertisements before your customer gets what they want. Otherwise they’ll just go to your competitors.