One of the best online marketing strategies online is using blogs to catch the attention of your target audience. However, you shouldn’t just limit yourself to just posting great content on your own site. You have the option of reaching out to another individual or group to have your articles posted on theirs. This is called guest posting and can is another powerful tool for you to use on the internet.
What Is Guest Posting?
You may be wondering what exactly is guest posting and why you should be using it. Simply put, guest posting means you will be writing articles for another site’s blog. This may seem like more work for no return, but guest posting can actually boost your numbers by quite a large margin.
Guest posting makes sure that you not only tap into your own audience but also the audience of another site. It essentially boosts the amount of reach that you have over the internet. Not only is this good for publicity, but it also ensures that your business can stay relevant even if your own site isn’t doing too well. However, there are a few things you have to take note of when you decide to do guest posting. We’ve listed these down below to help you be able to make the most out of your guest posts and speed up your business’ growth
Not Every Site Is a Good Place To Guest Post For
One of the most important things to take note of is the fact that you’re not going to want to post on every site that offers you a spot on their blog. This is because some sites are actually low quality and won’t do much to help your own business grow. Some can even be malicious and ruin the experience for your readers going over to their site.
Seek Out Sites That Cater To Your Target Audience
Making sure to cater to your own audience on your own site is an important part of improving customer engagement. The same can be said if you’re writing a guest post on another site. You and the site you’re posting at should have a shared interest.
For example a company selling beauty products can easily create content for a lifestyle site as most of their audience have a shared interest. On the other hand, if that same beauty product company were to write a guest post for a site that focuses on building PCs, then you’re going to have some problems. You can certainly make it work, but it may not be worth it in the end because your audiences are far too different from each other to create results.
Most Paid Guest Posts are Better Than Free Ones
Guest posts don’t come cheap and you certainly will find out that sometimes paying for a spot on a top blog is far superior than simply throwing your articles at whichever site offers you a spot. The main reason for this is because most sites that accept payments for guest posts tend to have high authority and traffic when compared to sites that only offer free guest posts. Paid posts also tend to come with perks from the site like allowing follow links, having the post promoted on their social media and a featured spot on the blog. Free sites tend to also run into the problem of oversaturated and irrelevant content that mixes a number of audiences together.