Setting up shop online is a great way to get your business out there. But if it’s your first time in the online marketing arena, you’re bound to make some online marketing mistakes. Some of these mistakes can be dangerous for your online business as the first always impression counts.
Online Marketing Mistakes That Should Be Avoided
The internet is a big place. Which also means a large amount of money to be made through online transactions and services. However, don’t get blinded by the cash that’s being flashed in front of you yet. You first have to get set up and get your first customers before you can reap the benefits. Rushing isn’t a good idea either as you can make online marketing mistakes that could cost you your online reputation and subsequently, your business. So before you do anything rash, our expert Guru from Online Internet Results has put together a few mistakes that many online businesses make which lead to their downfall.
Avoiding Social Media
Social media is one of the places where you can advertise your products and services to millions of people. 70% of Americans have a social media account in fact. But many businesses are afraid of stepping into social media, especially since there are more than a few other businesses that collapsed after offending someone on this platform. Don’t be afraid of it. Instead, embrace it and let your business flourish alongside your creativity and your clients.
Mobile is the way to go nowadays and having a mobile version of your shop makes it easier for a large portion of your clients. There aren’t a lot of people without phones nowadays and many do their online shopping through mobile devices. Mobile can be considered its separate market in fact. Neglecting the mobile side of your business means that people who prefer using their phone for shopping could end up blacklisting your site because of how clunky it feels to use.
Having something for every person might seem like a good idea at first. But as your business grows, you’ll find that you’re short on hitting the mark with all of the markets you choose if you don’t specialize. The reasoning for this is that each audience has their preferences. One audience might not mesh well with another and it could cause a rift in your market. By then, you’d have to specialize anyways and the audience you neglect will often just blacklist you and tell their friends that they shouldn’t buy from you. Remember, the internet is a big place and word spreads like wildfire.
Refusing To Use Good SEO
This is the biggest offender when it comes to online marketing mistakes. Who cares if you’re giving out the best deals on the internet when no one even knows you exist? It might sound a little extreme, but that’s the truth. Without good SEO, you won’t ever be found on the internet. This is because SEO helps you get recognized by your biggest advertiser: Google. Yes, Google is your best friend when it comes to online business. They are responsible for deciding which business is put on the first page of Google search and the only way to catch Google’s attention is with SEO.
With this knowledge in mind, you should be ready to take on the online marketing arena. But remember that being a first-timer can still be a rough ride. Luckily our friends over at Online Internet Results have years of experience under their belt and are ready to help you rise to the top of the online marketing landscape!